Claude Code skills
that run PMM work
Ten skills across messaging, positioning, VOC synthesis, launches, and enablement. Install in 10 minutes. Free whether you work with me or not. Use them against your real work today. Not a sandbox.
Not ChatGPT prompts in a README.
Built for PMMs, not generalists
Every skill encodes the stuff PMMs actually deal with. Stakeholder buy-in, messaging by committee, sales enablement, connecting copy to pipeline. Not generic marketing advice re-prompted.
Every skill ships an artifact
A scored report. A ranked set of variants. A battle card. Not “here's what to think about.” PMMs don't need more frameworks. They need outputs they can put in front of a CEO.
Evidence-based, not opinion
These skills crawl real assets, score them against your specific ICP, and produce recommendations that change based on your situation. Not a template. Your context in, your artifact out.
A skill, running on real input.
Click through the walkthrough. No signup, no email. You'll see exactly what the skill produces when you run it against your own product.
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Ten skills. Three tiers. One repo.
Each skill works standalone. But they compound when chained. The output of one becomes the input of the next. Start at Tier 1 or jump to whichever tier solves the problem on your desk today.
Foundation
Know your buyer. Nail your positioning. Build the messaging stack.
/icp-definition
Build a layered ICP across firmographic, behavioral, psychographic, and language dimensions. Plus anti-ICP signals.
/positioning-audit
Define and score positioning across 5 dimensions. Flag positioning debt. Identify white space.
/messaging-hierarchy
Build a 5-layer messaging stack from POV to features, with quality tests at each layer and a 60-second pitch.
Intelligence
Synthesize the voice. Weaponize the competitive intel. Test what converts.
/voc-synthesis
Turn transcripts, surveys, reviews, and CRM notes into a frequency-weighted Buyer Brain with echo language and contradiction maps.
/competitive-landing-page
Generate production-ready “You vs. Competitor” landing pages with real review quotes and 13 conversion-optimized sections.
/message-market-fit
Audit messaging against real buyer pains across 5 pillars. Generate variants. Run a 3-week multi-channel test. Declare a winner.
Activation
Ship the artifacts. Arm the team. Close the loop.
/launch-brief
Generate a launch brief from positioning + messaging inputs. Channels, timeline, assets, and owners.
/battle-card
Build competitive battle cards your sales team will actually use. Objections, proof points, trap questions.
/sales-narrative
Turn your messaging hierarchy into a sales narrative with talk tracks, discovery questions, and email sequences.
/feature-announcement
Turn release notes into a multi-channel announcement package. Blog, email, social, in-product, changelog. Creates demand, not just awareness.
Ten minutes, four steps.
Install Claude Code
If you don't already have it: npm install -g @anthropic/claude-code. Then run claude in your project directory.
Add the skills
One command pulls every skill into your .claude/skills/ folder. You can install all tiers or just one.
# All skills
npx skills add Fearofsnakes/pmm-skillset
# Or just one
npx skills add Fearofsnakes/pmm-skillset --skill message-market-fitWrite your CLAUDE.md
Every skill reads your CLAUDE.md for context. Product, ICP, positioning, voice. Weak file = weak outputs. Strong file = skills run like a PMM who's been at your company for six months. Template in the repo.
# Grab the template
curl -O https://raw.githubusercontent.com/Fearofsnakes/pmm-skillset/main/CLAUDE.md.template
mv CLAUDE.md.template CLAUDE.mdRun one
In Claude Code, type the slash-command for any skill. It pulls your context, asks what it needs, and ships an artifact you can put in front of a stakeholder.
/message-market-fitGet new skills the day they ship.
One email when a new skill lands. One email when I publish a build log. No digest. No fluff.
No spam. Unsubscribe anytime.
Skills are the tools. The Sprint is the system.
Run a skill tonight, feel the cheat code. When you're ready to turn a collection of skills into an Employee Zero that runs your PMM work, that's the Sprint.