I build your employee zero
before one replaces you
You bring the product, the messaging, the positioning. I build the AI system that runs on all of it. And makes your work visible. Feels like a cheat code. By Friday, it's how your team sees what product marketing actually moves.
You're stuck in hack-hunting mode.
Every PMM has AI budget and permission. Nobody has a system. You tried ChatGPT, got garbage, and moved on. The problem isn't the model. It's that nothing knows how your business works.
Tool Fatigue
Every week a new AI tool drops. You've got tabs open for three of them. None of them fit the work you actually do.
The Rewrite Tax
You ask AI to help with a launch. It gives you something generic. You spend an hour rewriting it to sound like your company.
The Mumble
Your CEO asks what you're doing with AI. You mumble. They ask the new hire next.
Tool Fatigue
Every week a new AI tool drops. You've got tabs open for three of them. None of them fit the work you actually do.
The Rewrite Tax
You ask AI to help with a launch. It gives you something generic. You spend an hour rewriting it to sound like your company.
The Mumble
Your CEO asks what you're doing with AI. You mumble. They ask the new hire next.
The pre-AI PMM only has 18 months to live.
The playbook still works. Positioning canvases, launch tiers, message maps. But running them by hand stops being enough the moment your peers turn them into infrastructure they own.
91% of PMMs already want AI tools in their stack. The PMM Software Report →
Meet your employee zero.
Your first AI hire. An agent that holds your entire PMM context. Product, customers, positioning, messaging, voice.
Built with you in 7 days. On Day 1, we load its brain. By Day 7, it's running your workflows.
You stay the PMM. The agent does the work you shouldn't still be doing by hand.
Your voice. Your positioning. Your judgment.
The PMM brain stays yours. You get more of it, faster.
The rewrite tax. The blank page. The hand-built launches.
The grunt work disappears. The thinking stays.
An agent loaded with your context. Plays you're running on your real work.
Demoable by Day 3. Yours forever after Day 7.
Pick your first Play.
A Play is a workflow your employee zero runs. Scoped to one PMM job. Producing one specific artifact. Always on. We build your first one in 7 days on your real product.
The Launch Play
Turns a product spec into a full launch plan with tested messaging. Automatically.
Drop a product spec. Get back a launch brief, a messaging hierarchy, and 8–12 tested message variants ranked by ICP fit. Plugged into GitHub, Slack, or Notion.
The Positioning Play
Detects positioning drift across channels. Keeps messaging aligned to the hierarchy.
Watches your website, ads, emails, and sales decks. Flags anything that drifts from your locked hierarchy. Weekly digest lands in Slack.
The Enablement Play
Keeps battle cards, objection handling, and competitive briefs current. Without manual updates.
Tracks your top 3–5 competitors. Rebuilds battle cards when new features ship or review signals shift. Sales gets a fresh card every Monday.
The Message-Fit Play
Scores every piece of messaging against your ICP and brand voice. Before it ships.
Runs every draft through your locked messaging hierarchy. Flags vague claims, generic copy, and voice drift. Before the CEO sees it.
This is one Play running. Your Sprint builds yours.
Three shifts. One Sprint.
Not generic AI. Not marketing-broad. Yours.
Every skill runs on real launches, real positioning, real battle cards. Designed by a PMM. Tested by 200+ of them. You can inspect the whole repo before you commit to a single thing.
Seven days from now, you have something to show.
A real system running on your real work. Something you can show your team, your CEO, and your next interviewer. Not a deck. A demo.
Because it was trained on what you wrote.
On Day 1, the system learns your product, your customers, your voice. So the first draft already reads like something you'd actually send. You edit less because less is wrong.
PMMs are already in.
200+
PMMs running the free skills today. Public repo. Open-source code you can audit.
"This feels like a freaking cheat code. This stuff used to take forever and now all I do is type 'yes' and enter and it does it all. It's nuts."
David Lim
PMM
"Just tested the launch brief. It saved me hours of work."
Jenny
PMM
"Gab's groundbreaking approach to scoring message-market fit is just one of the ways he's helping PMMs elevate the industry. He's been instrumental in making us more competitive, differentiated, and known in the market."
Michele Nieberding
Director of Product Marketing, MetaRouter
Pricing
Two ways to build.
One where I teach you to build it yourself. One where I build it for you and keep it sharp every month after.
The Training
I teach you to build your own. We set up Claude Code, scaffold your CLAUDE.md, and ship your first skill together. You walk out confident enough to keep going on your own.
- ✓ Live 4-hour build session, 1:1 with me
- ✓ Custom CLAUDE.md scaffolded with you, on your real product
- ✓ First skill installed, configured, and tested live
- ✓ Recording of the full session, yours to keep
- ✓ 14-day async Slack support after the session
The Sprint
I build your Employee Zero in 7 days. Then I keep it sharp every month after — tuning Plays, refreshing context, holding the system steady as your product evolves.
Week 1 · Setup
- ✓ Custom CLAUDE.md built with you (your context, your voice, your ICP)
- ✓ Your Employee Zero + first Play live on your real product by Day 7
- ✓ Triggers + integrations wired (Slack, GitHub, Notion, cron)
- ✓ You own the code, the agent, the Play from Day 7
Ongoing · Monthly
- ✓ Tuning + maintenance of every Play I built for you
- ✓ Slack support, async by default
- ✓ Monthly 30-min review call
- ✓ Drift detection + context refresh as your product evolves
Not sure which? Book a call and we'll figure it out.
Install a skill tonight. Feel the cheat code by morning.
Free, open-source Claude Code skills. 10 minutes to install. Run one against your product and decide whether the Sprint is worth it.
The call to build
The PMMs still running the plays by hand
will be invisible in 18 months.
The first call: 30 minutes.
The Sprint: 7 days.
The only variable is whether you start.
Be the one who builds.
Common questions
What you actually want to know.
Q What if I cancel the retainer? Do I keep the agent? +
Q What does month 2+ actually look like? +
Q How is this different from hiring a consultant? +
Q What if it doesn't work? +
Q Who owns the code? +
Q How much of my time does this take? +
Q What tools do I need before Day 1? +
Q Why $5K setup + $1,497/month vs. a flat retainer? +
Still have a question? Book a call and ask it live.