I build your employee zero in 7 days before one replaces you
You bring the product, the messaging, the positioning. I build the AI system that runs on all of it, with you, so you understand it well enough to run it on your own. By Friday it feels like a cheat code. And it is yours to keep.
Your CEO says use AI. Nobody says how.
You have the AI budget and the mandate from leadership. What nobody gave you is a way to tell what is actually worth building, and you have no time to go find out. So you spend evenings watching Claude videos, hunting for the signal, and the launch still waits on you.
The Mumble
Your CEO asks what you're doing with AI. You mumble. They ask the new hire next.
The Signal Gap
Everyone says build with AI. Nobody says what. You watch the tutorials, test the prompts, and still can't tell what is worth your time.
The Rewrite Tax
You ask AI to help with a launch. It gives you something generic. You spend an hour rewriting it to sound like your company.
The Mumble
Your CEO asks what you're doing with AI. You mumble. They ask the new hire next.
The Signal Gap
Everyone says build with AI. Nobody says what. You watch the tutorials, test the prompts, and still can't tell what is worth your time.
The Rewrite Tax
You ask AI to help with a launch. It gives you something generic. You spend an hour rewriting it to sound like your company.
The pre-AI PMM only has 18 months to live.
The playbook still works. Positioning canvases, launch tiers, message maps. But running them by hand stops being enough the moment your peers turn them into infrastructure they own.
91% of PMMs already want AI tools in their stack. The PMM Software Report →
Meet your employee zero.
Your first AI hire. An agent that holds your entire PMM context. Product, customers, positioning, messaging, voice.
Built with you in 7 days, so you understand how it works. On Day 1, we load its brain. By Day 7, you are running it.
You stay the PMM. You own the system, and it does the work you shouldn't still be doing by hand.
Your voice. Your positioning. Your judgment.
The PMM brain stays yours. You get more of it, faster.
The rewrite tax. The blank page. The hand-built launches.
The grunt work disappears. The thinking stays.
An agent loaded with your context. Plays you're running on your real work.
Demoable by Day 3. Yours forever after Day 7.
It remembers everything between sessions.
You wrap a session today, pick it up tomorrow, and your employee zero knows exactly where you left off. Your product, your last launch, your ICP, your voice, all still loaded. The context compounds every week. It is the one thing every PMM testing Claude Code worries about, and here it is handled.
Pick your first Play.
A Play is a workflow your employee zero runs. Scoped to one PMM job. Producing one specific artifact. Always on. We build your first one in 7 days on your real product.
Compete
Keeps your battle cards current from real sources you approve, so sales never carries a stale card.
Position
Watches your website, ads, and decks, and flags any messaging that drifts from your positioning.
Launch
Writes your launch brief and positioning for your ICP, then builds the timeline to make it land.
This is one Play running. Your Sprint builds yours.
Three shifts. One Sprint.
Not generic AI. Not marketing-broad. Yours.
Every skill runs on real launches, real positioning, real battle cards. Designed by a PMM. Tested by 200+ of them. You can inspect the whole repo before you commit to a single thing.
Because it was trained on what you wrote.
On Day 1, the system learns your product, your customers, your voice. So the first draft already reads like something you'd actually send. You edit less because less is wrong.
You own it, you understand it, it follows you to your next job.
The agent lives in your repo, built on your context, in your voice. You can show it to your CEO, your team, and your next interviewer. You run it yourself, so you are never stuck waiting on someone else's black box.
PMMs are already in.
200+
PMMs running the free skills today. Public repo. Open-source code you can audit.
"This feels like a freaking cheat code. This stuff used to take forever and now all I do is type 'yes' and enter and it does it all. It's nuts."
David Lim
PMM
"Just tested the launch brief. It saved me hours of work."
Jenny
PMM
"Gab's groundbreaking approach to scoring message-market fit is just one of the ways he's helping PMMs elevate the industry. He's been instrumental in making us more competitive, differentiated, and known in the market."
Michele Nieberding
Director of Product Marketing, MetaRouter
Pricing
Two ways to build.
One where I teach you to build it yourself. One where I build it for you and keep it sharp every month after.
The Training
I teach you to build your own. We set up Claude Code, scaffold your CLAUDE.md, and ship your first skill together. You walk out confident enough to keep going on your own.
- ✓ Two 2-hour live build sessions, 1:1 with me (4 hours total)
- ✓ Custom CLAUDE.md scaffolded with you, on your real product
- ✓ First skill installed, configured, and tested live
- ✓ Recording of the full session, yours to keep
- ✓ 14-day async Slack support after the session
The Sprint
I build your Employee Zero in 7 days. Then I keep it sharp every month after, tuning Plays, refreshing context, and holding the system steady as your product evolves.
Week 1 · Setup
- ✓ Custom CLAUDE.md built with you (your context, your voice, your ICP)
- ✓ Your Employee Zero + first Play live on your real product by Day 7
- ✓ Triggers + integrations wired (Slack, GitHub, Notion, cron)
- ✓ You own the code, the agent, the Play from Day 7
Ongoing · Monthly
- ✓ Tuning + maintenance of every Play I built for you
- ✓ Slack support, async by default
- ✓ Monthly 30-min review call
- ✓ Drift detection + context refresh as your product evolves
Not sure which? Book a call and we'll figure it out.
Install a skill tonight. Feel the cheat code by morning.
Free, open-source Claude Code skills. 10 minutes to install. Run one against your product and decide whether the Sprint is worth it.
The call to build
The PMMs still running the plays by hand
will be invisible in 18 months.
The first call: 30 minutes.
The Sprint: 7 days.
The only variable is whether you start.
Be the one who builds.
Common questions
What you actually want to know.
Q What if I cancel the retainer? Do I keep the agent? +
Q What does month 2+ actually look like? +
Q How is this different from hiring a consultant? +
Q What if it doesn't work? +
Q Who owns the code? +
Q How much of my time does this take? +
Q What tools do I need before Day 1? +
Q Why $5K setup + $1,497/month vs. a flat retainer? +
Still have a question? Book a call and ask it live.