I’m Gab Bujold.
I spent 10 years in marketing and 5 as a product marketer. Now I build the AI system I wish I had back then, for the PMMs catching up to AI.
Top 100
PMM consultant by Product Marketing Alliance, 2 years running
40+
companies consulted on messaging and GTM
75+
episodes of the We're Not Marketers podcast
1,236
product marketers on the Employee Zero newsletter
200+
PMMs running the free Claude Code skills
From messaging consultant to agentic PMM.
I build the systems I sell, and I show the work.
Marketing pulled me in 10 years ago. Five of those years I spent as a product marketer at early-stage B2B SaaS, and I went deepest on the part that moved the needle most: messaging.
Message testing became the edge. I built a system for it, ran it for 40+ companies, and the reply-to-meeting rates followed.
Then the bigger pattern showed up. The same systematic approach that worked for message testing works for every pillar of product marketing. Positioning, launches, competitive intel, enablement.
I had the proof from the podcast. I host We’re Not Marketers, and across 75+ episodes PMMs kept naming the same gap and telling me to build the system. So I did.
In September 2025, I fed every message testing framework I’d built into a Claude Code skill. What took me 3 hours by hand, it produced in minutes. Same thinking, same standards, without me in the room. That is the day Press X to Market pivoted from messaging consulting to building your employee zero.
# Name
Gab Bujold
# Role
The Agentic PMM
# Focus
AI systems for product marketers.
Messaging + message testing, systematized.
# Experience
10 years in marketing, 5 as a PMM
40+ companies, messaging to launch
# Stack
Claude Code, GitHub, markdown, vibes
# Links
linkedin.com/in/gabriel-bujoldHow I got to Employee Zero.
Ten years, one through line: make the work systematic.
Marketing
Started in marketing as an SEO.
Product marketing
Became a PMM at early-stage B2B SaaS.
We're Not Marketers
Co-launched the podcast. Now 75+ episodes with PMM leaders.
Consulting
Launched Press X to Market, my B2B SaaS consulting brand.
Message testing
Went deep on message testing as the Messaging Sherpa.
Employee Zero
Pivoted to building AI systems for PMMs.
Teams I’ve worked with
Hover a logo to see the work.
3x revenue from influencer marketing
562% YoY lead growth, 925% organic traffic growth
63K impressions from founder-led messaging
100x more homepage outbound clicks (0.08% to 8.52%)
50+ sales calls analyzed for buyer insights
Let’s grab a coffee chat.
Book 30 minutes with me. We talk about your messaging, your stack, and whether an employee zero makes sense for you. No pitch.