B2B SaaS Message Testing Sprints
If you don’t
test your messaging,
how do you know
if it works? ⚠️
I help stress-test your messaging in 3 weeks without the constant back and forth of opinions. Product marketing managers can finally link revenue to the hard work they've been doing on messaging.Stop guessing your messaging performance.
Push it to the finish line, so you can get control back of your busy schedule.
Product marketers lack the influence to stop stakeholders from tweaking messaging, the process to track and improve it effectively, or the bandwidth to get objective dataYou’re great at messaging, but sometimes, you need the right ally against committees to help you really know its performance instead of guessing it in front of stakeholders.
Startups I've worked on messaging with
B2B SaaS Startups ❤️ Us
The Problem
Most PMMs struggle to validate their messaging quickly
Messaging shouldn't be an internal debate.But for most B2B SaaS Product Marketers, it’s hard to move fast when:❌ You’re stuck in messaging-by-committee
❌ Sales rewrites your messaging, saying it “doesn’t work”
❌ Stakeholders don’t buy in because they feel it doesn't sounds right
❌ You have no clear way to prove what’s working—or failing→ Instead of waiting months, a Message Testing Sprint gives you a proven 3-week process to align, test, and validate messaging with data—fast.
The Solution
Message Testing = Stress-testing for 3 weeks
A 3-week focused process designed to stress-test a specific angle of your positioning, so you can:
✅ Get out of messaging-by-committee and make data-driven decisions.
✅ Test & validate messaging in real time—without waiting months.
✅ Link messaging to revenue so you can unlock more budget.
✅ Build internal influence by proving the business impact of great messaging.📌 One sprint per product
📌 Most teams run a sprint once per quarter
Our 3-week Process
Our Testing Anatomy
Week 1
Align & Validate Foundations
What We Do:1️⃣ Audit your existing messaging, ICP alignment & positioning gaps.2️⃣ Run a stakeholder session to define uplift objectives & testing angles.3️⃣ Select 2-3 messaging variations to validate against real audiences.4️⃣ Set up audience segmentation, filtering, and web behavior tracking
Week 2
Start Messaging Sprint
What We Do:1️⃣ Launch messaging across multiple channels (ads, email, social, outbound).2️⃣ Run structured A/B tests on messaging core angles for uplift objectives3️⃣ Track engagement, drop-off points & behavioral signals in real time.4️⃣ Make mid-sprint adjustments based on what’s converting vs. what’s not.
Week 3
Assess & Approve
What We Do:1️⃣ Analyze quantitative & qualitative results from the sprint.2️⃣ Evaluate SQL conversion lift & impact on sales conversations.3️⃣ Identify winning messaging & build a rollout strategy.4️⃣ Create a repeatable framework to evolve messaging over time.
The messaging maestro
Post-Sprint Optimization
✔️ Review top-performing angles – Identify what worked & what needs refining.✔️ Connect messaging to real revenue impact – Align results with SQL lift & conversion rates.✔️ Create a repeatable messaging system – Ensure messaging continues to improve over time.
Pricing
How much does it cost?
Done-for-you
$2,275 per sprint
✅ Everything in Done-With-You, plus:
✅ Hands-free execution – We create every necessary assets
✅ Reports updates on performance metrics
✅ Web behavior tracking setup & deep analytics
✅ Custom test infrastructure – Connect messaging results to revenue impact
✅ Stakeholder buy-in workshop and support
✅ Roadmap of recommendations for ongoing messaging refinement
done-with-you
$599 per sprint
✅ 60-min messaging & ICP audit
✅ 1 messaging angle with testing infrastructure
✅ Web behavior tracking setup - no analysis
✅ Mid-sprint review & adjustments
✅ Final messaging insights
✅ Weekly Slack chat support
(Prices are in USD and paid upfront)
Step 1 - Book an audit to see if I can help
Step 2 - Evaluate your message testing uplift
Step 3 - Start the 3-week process
Step 4 - Link messaging to revenue
Social Proof
What people have to say
Why me?
Messaging is the most expensive part of your GTM
Messaging has never been this important in B2B SaaS. You could survive back in 2015 with jargons and buzzwords but 10 years later, it's the leading cause why startups don't survive.After helping 30+ startups with their positioning and messaging to land outbound meetings, I've seen way too many failure at measuring and experimenting on messaging, leading to lack of deal opportunities.I know how crucial messaging is to your go-to-market. That's why you should always focus on
message-market fit.Once I've realized how much failure was supported by bad messaging, I know I needed to leave the in-house PMM role, and help B2B tech companies track and fix their messaging.
I'm technical enough to show you the right tools and processes, while respecting your time as a busy product marketer.
Book a 20-min audit
Link your messaging to revenue in weeks, not months.
FAQ
Ideally, we recommend one recurring messaging evaluation every quarter, but you can do ad hoc message sprints if you have recently shifted your positioning.
The entire sprint lasts 3 weeks, but your involvement should take a max of 2h per week. Most of the execution is automated or handled by our team, ensuring minimal disruption to your workflow.
The total amount depend on the level of implication you'll choose but range around $1000 to $2000 on top of your chosen plan. This is including the tech stack, ad budget, assets creation for the setup.
Very little. Before launching the test, we just need:
✅ A quick review of your current messaging (we’ll guide you).
✅ Approval on test angles (Pain, Benefit, or Product-driven).
✅ Agreement on the ideal customer profile (ICP) to target.
Everything else from ad creatives, landing page setup, and tracking, is handled for you with the Done for you plan.
On Day 21, we present a full performance report with:
📊 The winning messaging angle based on engagement & conversion rates.
🚀 A clear recommendation on what to scale or refine.
📈 If needed, we provide guidelines for further optimization (website copy, ad scale-up, or sales messaging).
The goal is to make data-driven decisions so your messaging continuously improves.
© Press X to Market 2025 - All rights reserved.